The Osage Orange Tree Peer Pressure Essay Example For Students

The Osage Orange Tree Peer Pressure Essay The Osage Orange Tree Peer Pressure Essay Peer Pressure in The Osage Orange Tree The Osage Orange Tree by William Stafford tells a story of how peer pressure kept 2 people apart who wanted to like each other.The narrator of the story liked one of his classmates but was afraid to show that he liked her.He didnt have the maturity at the beginning of the story to go against peer pressure. We will write a custom essay on The Osage Orange Tree Peer Pressure specifically for you for only $16.38 $13.9/page Order now Peer pressure was involved with Evangeline being shunned because she was poor.Her faded blue dress set her apart from the rest of the students. SHe only had two dresses.The narrator stated, she had changed from the dark heavy dress to the dull blue of the last fall (370).The narrartor described her house as gray and lopsided (374). Her house had no running water.There was a grayish white place on the ground where the dishwater had been thrown out (374).Probably none of the students were wealthy in the story, but Evangeline was poorer than most of the Students. Peer pressue dictated that Evangeline should be avoided.She was avoided by the others because she was different.She was standing near the corner looking everywhere but at the crowd (369).The narrator himself said, I might talk to her, I thought.But of course it was out of the question (371).The author didnt talk to her at school but he would at the tree. The next day at school I didnt ask whether her father wanted to take the paper(370).He was afraid to be seen with her.The narrator asked himself, could anyone in the house have been watching.I looked back once(370).Peer pressure prevented the narrator from socializing with Evangeline at school. Sometimes peer pressue involves people making fun of each other. Although the narrator never made fun of Evaneline, other people did.She was made fun of with such comments as, Why look at Evangeline- that old dress has a new belt.Stop a minute Evangelin, let me see you new dress.It is cute dear (372).The narrator never came to the defense of Evangeline when those remarks were being made. Due to peer pressure and lack of maturity, the narrator in The Osage Orange Tree missed an opportunity of permanently befriending Evangeline. Evangeline was poor, avoided, and made fun of.It is not until the conclusion of the story that the writer discovers how much Evangeline lked him.She stole from her bank to purchase newspapers from the narrator (373) in order to have an excuse to visit with him every day.He discoverd too late that the newspapers were thrown under the bridge and never actually read by her father. .

Cross Cultural Perspectives essays

Cross Cultural Perspectives essays Assignment in Cross Cultural Perspectives As a result of possessing two very different cultural backgrounds (German, Uruguayan) we have chosen to select the most crucial points of cultural clashes between European and South American cultures and analyze both, the practical and theoretical issues which are involved. Due to the strict word limit, just three concepts are discussed in detail. - The concept of cultural complexity - And as a cultural characteristic the issue of time The Kolbenschmidt AG, a German supplier for the automotive industry owns a subsidiary in Uruguay named Santa Rosa Auto Motores. Mr. Hedden, the General Manager from Kolbenschmidt is not satisfied with the recent sales figures from Santa Rosa in Uruguay. He decides to send Dr. Lser, a very experienced and trusted sales manager with excellent Spanish skills to Uruguay, in order to replace the current sales manager. Seeing it as a challenge, Dr. Lser accepts the job despite the fact of having no previous experience in the South American market. Mr. Hernandez, Santa Rosas local general manager agrees to Mr. Heddens plan after a fierce discussion regarding the introduction of a foreign manager in the completely Uruguayan staffed company. At his first day in office he finds Mr. Hernandez absent due to heavy bronchitis and therefore introduces himself directly to his 10 subordinates. He is surprised that all employees introduce themselves with their first name. Due to his superior rank he decides, as usual in Germany to stick to his last name and title. He realizes that the atmosphere is tense but he is sure that this will improve during the first couple of weeks. He decides to ask the key account salesman Cesar Rodriguez to come in his office to discuss market trends and sales forecasts but finds him on the phone. Dr. Lser: Cesar, please come and see me in my office and bring the newest sales forecast! Cesar...

Answer the questions below Assignment Example | Topics and Well Written Essays - 250 words

Answer the questions below - Assignment Example If there is genetic diversity in the colony, the work will be made easy since we can get some honeybees adapted for various functions. Hence, the productivity will increase, as well as economic benefits of this colony. Relating this idea to the overall idea of the book, we need diverse talents to construe a nations economic benefits. Even during the war, for a nations troop to do well, we cannot war be an individuals work. Theres need for various people with various talents that will work together to win the war. In as much as theres need for good fighters in the troop, there is an equal need for good planners, commanders, cooks, information gatherers, weather specialists, logisticians and support staff to work together to win the war. To my interpretation, we need one another in everything that we do. One cannot consider himself to be good in a particular field without the help of the others. We, therefore, need to involve a diversity of talents in managing change that will spur our economic growth. Therefore, all our success should be dedicated to other people who worked together with us to ensure we achieved the success. When we go alone, we tend to tire so fast that failure results. Zhao, in his writings, consider the use of comparison to putting emphasis on ideas and make them clear for his readers. He drives his points home very easily just by the use of comparisons. For instance, when he compared the genetic diversity of the honeybees with the required talent diversity in a war troop, it becomes very easy for his readers to understand the concept just by making the

E-marketing Essay Example | Topics and Well Written Essays - 1750 words

E-marketing - Essay Example Individual companies and organizations have developed websites that are aimed at reaching a considerable number of the target market. These websites have had their flaws and thus, the need to improve or adopt a different website that is of attraction to the user. A number of strategies have been proposed to improve the look and feel of the website such as using different advertising strategies and search engine optimization. Majority of online stores use e-marketing as a tool to advertise and sell their products and services, in this study, the website of Amazon.com will be analyzed, and suggestions offered in regard to the website. Although the company has done much on the website, there are a few things to be added and others improved. For example, the company can consider including mobile phone technology in its payment system. The organization can also take measures to allow users access its services through their smartphones. In addition, the company can engage Search Engine Opt imization in order to ensure that it gets the most traffiick which may end up being transformed to customers. E-marketing: Amazon Introduction Jeff Bozos founded Amazon.com in 1994, and the company has grown quickly to become a successful e-commerce company (business) in the universe. Today, the company is among the Fortune 500 companies and of the biggest online retailers in United States. Unlike, the other companies, such as e-bay which do online auction, the focus of Amazon.com has been on retail sale. Amazon.com has grown in the world in a rapid rate and has become one of the famous retailing website in the universe. The success of Amazon.com is attributed to its consumer friendly website interface and inventive tools that assist the consumers such as offering lists of popular books, the recommendation system, and lists of the best sellers (Wong 2009). Amazon is one of the first businesses to sell products embedded in their long chain through housing them in their many warehouses. It also distributes products from the numerous partner companies. Amazon acts as a medium or directly sells a wide range of products. These p roducts include consumer electronics, videos, music, clothing, household products, and books. Most of products sold are done through Amazon, however, majority of them are from third-party sellers (CrunchBase 2012). In this essay, Amazon.com website will be analyzed in terms of how it markets its products, and how it can improve online sales for its products. Suggestions to improve its online sales of product such as Search Engine Optimization and advertising strategies will be discussed in detail. Website Analysis The success of Amazon is as a direct consequence of the strong user shopping experience. There are several features that make the Amazon shopping experience a model worth to be imitated by e-commerce developers. The shopping experience of Amazon starts on the home page where user or shopper is visually informed of the two-fold purposes of the website; to inform customers of available products and their characteristics and to direct customers toward purchasing the products. Apart from the disorderly layout and several clean distinct components that attract the eye of the user, the shopping/search controls at the top, and the navigation section on the upper left stand out in the Amazon home page. With such components highlighted, the two-fold aim of the Amazon website is achieved when the user is capable of quickly finding and purchasing products, and the seller is capable of quickly processing online purchases and making a profit (Webdesigner depot 2009). The online shopping and product search are very conspicuous even for an individual who has visited the website for the first

Advantages and Disadvantages of Various Communication Methods Research Paper

Advantages and Disadvantages of Various Communication Methods - Research Paper Example In a meeting, the manager or the supervisor gets the opportunity to communicate with the employees who also have the chance to discuss the issue. However, meetings are time consuming since they take much time as the ideas contributed are analyzed and a specific one settled upon. This provides one of the best ways of reducing company expenses through reduced travel expenses (Gilmore, 2012). However, this method may be challenging for the company at first because it takes significant resources to set up. If an employee is repetitively behaving in a way that is against the organization’s culture, then as the manager, I would use face to face communication since immediate reply from the specific employee is essential. In addition, as the manager, I would have to show the employee that the continuous irresponsibility would not be tolerated in the organization. Therefore, it would make a greater impact if I would address them directly. If I want to ensure that the employees are well aware of an existing company event, it would be effective if I would pass this information during the meetings. This is because all employees attend these meetings. In addition, this eliminates the expenses that would be incurred if other methods such as telephone were used. If one of my clients were considering signing up with a competitor, I would telephone call to deal with the case. This is because such issues are critical because they could expose the company’s competitive advantage compromising its ability to remain competitive in the market. Therefore, I would call the customer and request for a reason behind the change of mind so that I could help in improving the company and possibly retain the client. On the other hand, if I had several bids on a piece of equipment and needed a management decision on its purchase, I would result to using video conferencing to deal with the current case.

Consumer Behaviour in Fashion Industry

Consumer Behaviour in Fashion Industry David Holloway had always been rather rebellious and he continued to be so during his time studying fashion. However, he produced annual collections which stunned his teachers with their inventiveness and attention to detail. During his time at college David developed his skill as a tailor, so in his leaving collection (2005), the output was not only inventive, it was also technically very well made. David was employed by a major fashion house and spent two years producing ground-breaking designs, elevating the house from the simply sophisticated to the cutting edge of fashion. David was in demand on the UK fashion scene. He was runner up in the Fashion Designer of the Year competition in 2007, having been the winner of Best New Fashion Designer of the Year in 2006, but as he was often said awards dont necessarily put money in the till. Freeway fashion ltd designed and manufactured David Holloways designs for sale at a range of specialist high and retail outlets and also created designs for more mid market outlets on a commission basis. The 2008/2009 revenue year had been difficult for freeway fashion ltd. No new ideas were seen in the offerings at the spring 2010 collection and sales were static. In spite of having scarce time, information, and resources, I have tried my best to fulfill all the requirements of the report and sought to apply my knowledge of Consumer behavior as a process. Jump to:   TASK 1 7 Introduction Fashion Consumer motivation Importance of fashion in peoples lives TASK 2 14 Role of celebrities in the adoption Stimuli TASK 3 19 Way to deal with changing profile customer Innovators of fashion design Reference group theory TASK 4 28 Research method for Freeway Fashion Ltd Sample frame Non- consumer research method TASK 5 39 Monitory system for Freeway fashion ltd Problem statement: Based on information it is possible to acquire, draw up a picture of fashion clothing market (both male and female) in a country of your choice. Some of the general areas you might consider include: What is fashion and how is it manifested in the clothing market? What are the consumer motivations for being and staying in fashion? Why is fashion important in peoples lives? Introduction: Fashion is always changed by social and cultural attitude, place, time etc. Fashion designers design fashion by considering customers needs, current situation and a wide range of colors, patterns, and styles.  [1]  Here is a complete picture of clothing market in Bangladesh. Fashion: Fashion a general term for a currently popular style or practice especially in clothing. Fashion clothes express a person who is he or she what he or she value. Fashion is always changing slightly elusive, extreme, and seductive. It has the power to change an image and create a social statement.  [2]  The fashion industry is the product of modern age. From the designers perspective the key was keeping in tune with all dynamic changes happening in the market and then translating those into required products when the customer acknowledge. Ancient Bengali fashion garments generally used unstitch although Bengali knew regarding sewing. Bangladeshi female wears traditional clothing such as sari. There are various styles of fashion clothing available in Bangladeshi market. The fashion market of Bangladesh is witnessing strong growth owing to a young population, an increase in disposable incomes, which is leading to increase in consumption and thus the rapid growth in organisation retail. Characteristics to manifest fashion in clothing market: Clothing is one of the codes for reading society. Selecting the right clothes is the first and foremost step in creating an overall style statement. The fashion magazines and the fashion shows are of great help determining what is chosen or not.  [3]   Fashion is manifested by constant change in form where the function remains constant. In clothing market, fashion is always change by consumers buying motivation factors and decision making process. In Bangladesh, the fashion clothing is manifested by the different ways of thinking, social groups, and motivation factors etc. the culture of fashion is inextricably linked to a place or social senses to a community and in clothing market. Fashion is concerned, time and space matter. The fashion market is apposite for exploring the problem posed by market behaviour as it relates to creativity. The fashion industry is manifested in several ways. The external sociological factors have influences on customer such as family, friends, neighbor, other informal and noncommercial sources, social class and cultural and subcultural memberships. Demographic characteristics will affect both the type of clothing that individuals will consume fashion:  [4]   Age: this remains one of the main determinants of peoples buying behaviour despite social changes which have taken place, such as the slump in teenage fashion. Gender: also an important factor affecting a persons choice of clothing, gender remains important since there are very few genuinely unisex fashion item even jeans are advertised as either feminine or masculine. Occupation: clothing can be chosen to reflect ones professional status and choice of buying. Economics circumstances Social class Consumer motivation: Consumer motivation is an internal state that derives person to choose and buy products or services which fulfill conscious and unconscious desire or needs. The fulfillment of those demands can then motivate them to make a repeat purchase or to find different goods and services to better fulfillment those desires.  [5]   In Bangladesh, the fashion clothing market depends on how necessary a purchase is to an individual his motivational levels may vary from low to high. Motivational factors include familiarity with purchase, status factors and overall expense and value. The hierarchy of needs of Maslow (1970) provides a framework within which to explore the role that fashion plays in driving and motivating. Maslows hierarchy of needs Physiological needs: Physiological needs are those required to sustain life. These is prompt the purchase of a winter coat in winter season by a person. This model may appear slightly out dated in todays fashion society continually consumers are finding it easier to satisfy this lower level need leading to greater emphasis being placed upon how they are viewed in fashion society. Safety needs: These relate to both physical and emotional safety, although this may in general be a minor issue for fashion marketers. Some purchases will involve a high level of safety consciousness, such as taking into account the flammability of children nightwear. Here consumers feels to purchase good clothes. Social groups: Consumer social needs includes love, affection, belonging and acceptance from: Groups Family Roles and status Social needs can exert a powerful influence on fashion purchase, as is exemplified by the complex issues involved in the teenage purchase of T-shirts.  [6]   Esteem needs: This implies the need for recognition from others. Prestige or the wish to enhance consumers reputation is a motivating force across the whole fashion spectrum, from street fashion to haute couture.  [7]   Need for self-actualisation: This is often interpreted as the expression of creativity or some type of spiritual fulfillment. The fashion consumers can be observed by this motivational force at work in both the creative dresser. Consumer maintains the high Image enhancement Social uniqueness Importance of fashion in peoples lives: Fashion seems to be ubiquities and a permanent dimension of human behaviour. Fashion is new delight for consumer. Fashion is something which is special we deal with everyday. Clothes create a wordless means of communication that we all understand.  [8]   Express personality: Fashion is a way by which consumers can express their personality. So it is easier to judge and realize others personality by the help of fashion. Social uniqueness: people always seek to be unique. It is easier to express or act uniquely if one strongly maintain own fashion avoided criticism. Image enhancement: fashion is important because it allows consumers to project the image that they want others to see. Consumer can enhance their beauty by wearing fashion clothes. Spread culture: Fashion play an important part in our culture. In Bangladesh, women think of saris sari is not only worn in Bangladesh these days but others countries such as Mexico and African people love to wear saris to get the feel of Indian subcontinent culture. Increasing confident: Fashion is required to make the consumer feel the best. When somebody wears fashionable clothes that fit his or her properly and it can add a boost of confidence. Position in society: fashion is required to make position the consumer in his or her society. Fashion clothes increases the social status of a consumer who wears fashionable clothes. Fashion has become a part of our life. Nobody can remain untouched without fashion. People must have some idea and kind of fashion to show their existence in present society. It is very important at all the time and no one cant think or stay without fashion whoever is conscious. Task 2 Problem statement: What is the role of celebrity and peer pressure in the adoption of fashion clothing? What are the stimuli for purchase? What is the role played by the mass media? Adoption of fashion: fashion adoption is an important concept in the fashion industry. Fashion is defines as a style of clothes or behaviour in the latest style. Fashion adoption is not related to age, education or marital status, i.e. demographic variables, but is corrected with fashion purchasing, magazine, readership, and frequency of shopping for clothes. Role of celebrities in the adoption of fashion clothing: Celebrities have greatly influenced consumers in this decade. International stars like Medona, Beyonce and Sara Jessica Parker have become more influential role models for customers. Celebrities provide role models by which people can judge themselves and can be used as images to which they can aspire.  [9]   Brand awareness: celebrities create brand awareness among consumers and peoples life style. Fashion image: fashion image relates consumers perception about fashions favorable, unique, and strong related associated that fashion products might benefit from. Celebrities help consumers for enhancing their images. In fashion, consumers follow a certain norm in order to get the majority style of trends. Celebrities take place the eye of the world updating on what fashion they have adopted. New trend: latest fashion trends are always started on what fashion clothes are worn by the celebrities and models. Enhance uniqueness: celebrities always have their own identity in creating their own style of fashion. So consumers try to make self uniqueness learning the celebrities life. Role of peer pressure in the adoption of fashion clothing: Peer is generally acknowledger siblings or friend.  [10]  They are some people that an individual keep in mind when making a purchase. Peer groups are important because they inform and make individuals aware of specific products and brand for adopting fashion. Peer influence on the attitudes, thoughts, and actions of an individual. Peer influence on products purchase decision. Encouraging the person to change their attitude and help to get the new fashion. Peer pressure is probably the strongest influence on adolescent brand choices which is symbolic good for clothes and adoption fashion.  [11]   Stimuli Stimuli: Stimuli are events in environment that influence behaviour.  [12]  Consumer buying behaviour is influenced by numerous factors. Decision making questions such as what, why, how, where and when consumers buy are influenced by three major conditions. Stimuli for purchase are a mechanism to bring into entropy the four different images of self defined by Freud. Freuds theory of personality is based on the idea that much of consumer behaviour in fashion is determined by forces outside awareness. Personality stereotypes may change overtime.  [13]  There are three levels of awareness: conscious mind, preconscious mind, subconscious mind.  [14]   The id: The id is the Freudian structure of personality that consists of unconscious nature.  [15]  This id is conceptualized as a warehouse of primitive and impulsive drives. Here consumer has no real perception reality and seeks to satisfy his or her needs. The super ego: The super ego is conceptualized as the individuals internal expression of societys moral and ethical codes of conduct. In this stage the individuals satisfies needs in a socially acceptable fashion. The ego: The ego is a consumers conscious control. The ego is based on the reality principle.  [16]  The ego functions in the conscious, preconscious, and unconscious mind. Freuds personality theory of consumer personality believe that customer drives are largely unconscious and that consumers are primarily unaware of their true reasons for buying fashion products what they buy. The role of mass media: The mass media, including all types of TV channels, radio, paper, newspaper always play a vital role in our modern fashion life. They have changed our life very much. Mass media affects consumers fashion by showing celebrities fashion life, fashion shows etc Mass media have a great contribution to shape consumers ways of thinking. Mass media increases our awareness about fashion by when we watch on TV, radio. Task 3 Problem statement: Fashionable products often have difficulty remaining fashionable. This question addresses: How do fashion based companies deal with changing customer profiles for their products? Who are the innovators and early users of fashion products? Explain the role of COO (country of origin) effect in relation to fashion design and outsourced manufacturing? What influence does reference group theory have on the possession and brand fashion goods? Ways to deal with changing profile customer: Fashion based companies need to deal with their changing profile customer for their existing and new products. These companies should consider ways to grow the fashion market via existing and new products, in existing and new markets. Market penetration: (existing market and existing product) This strategy is seeking a larger market share in a market in which organisation has already offerings.  [17]   Attracting buyers of competing offerings(fashionable product) Stimulating fashion product trial among potential customers Product Existing new Fashion Market penetration Fashion Product development Fashion Market development Fashion Diversification Existing Market New Fig: 4Ps of marketing mix Product development: ( existing market ands and new product) Fashion companies create new offering for existing fashion markets. Product augmentation- enhances the value to customer of existing fashion clothes. Product line extension- broad the existing line of offering by adding different trend, sizes, forms, colors etc. Fashion market development : (new market, existing product) Fashion companies are introducing its existing offerings to customers than other those that the fashion company is currently serving. Carefully consider competitor strengths and weakness and competitor relation potential Modification of the basic offering Change in sales effort and advertising Diversification: (new market, new offering) Fashion companies can develop of offerings new and introduce those offerings to new customers not previously served by these organisations. Growing trend in recent years. Fashion companies also include following factors to deal with customers: Branding: Positioning is how a product appears in relation to other products in market.  [18]  Brand can be positioned against competitors brand. Observational research: It is a social research technique that involves the direct observation in natural setting. It is very flexible to researchers because they can change their approach whenever they want. Fashion based company can deal with this strategy by researching the actual wants and needs of customer.  [19]   CRM (Customer relationship management): CRM strategy helps the fashion based companies improve the profitability of their interaction with customers. To succeed with CRM companies need to match products and campaigns to prospects and customers life cycle. Fashion companies can gather customer data by CRM Market analysis: Fashion companies should analyse the market by following dimension: Market size Market growth rate Market profitability Distribution channel Trend Key factor success Decision: Fashion based company always need to deal with present customer and also they want to cope the new customer or competitor customer. to increase the customer growth rate, company should make perfect strategy for staying core customer and changing fashion image of organisation. Innovators of fashion products: Innovators are early users of fashion products. The adoption process begins with a tiny numbers of visionary, imaginative innovations. They are the first individual to adopt an innovation. Innovators are:  [20]   Willing to take risk Youngest in age Have the highest social status Have great financial lucidity Social Closest contact to scientific sources More cosmopolitan More self confident Better educated More active outside of their community, etc. Early users of fashion products: Early users are the second fastest category of individuals who adopt fashion products. Early users are: Younger in age Higher social class or status Well educated Socially forward than late adopters Reliant on group norms and values than innovators. More likely to be opinion leaders because of their close affiliation groups. Country of Origin: Country of origin is the country of manufacture, production or growth where products comes from.  [21]   Role of COO effect in fashion design: Differentiating products from the competitors  [22]   Impact on consumers quality perceptions of products: brand image, brand personality, brand associations, communication messages influence the perception of customers about the quality of a brand.  [23]   Preference for and willingness to buy products Effect of affinity and animosity toward the country of origin: country associations do lead to customer bias. Such bias is based on the image of the country in customers minds. Economy, technology, wealth index, regulatory mechanisms, government, business history of any country makes up the image of a country on the customers mind. Consumers product evaluations and choice: The very reason a company indulges in branding is to assist customers in making purchase decisions by providing cues on quality, credibility and value about a product. Effect of country-of-association Consumers state of familiarity about the product: As the COO information is available, consumers will view it as relevant information and deliberately use it in their evaluation of products. Whether fashion clothing is considered as luxury good to the consumers Exert its influence on product judgment.  [24]   Role of Country of Origin (COO) in outsourced manufacturing: Decrease in production costs  [25]   Flexibility Technological advantages Use of advanced skills Global competition Reference group theory: A reference group is group of people (or even one person) which provides a point of comparison or reference for the consumer in the formation of values and attitudes, which in turn affect buying behaviour.  [26]   Reference-group theory asserts that peoples self-evaluations are determined not only by their objective position but also by their standing relative to specific persons with whom they compare. Because an individuals self-evaluations can rise or fall depending on which group he looks to when making comparative judgments, specifying the conditions under which people select one or another comparative reference-group would appear to be vital to a more complete elaboration of reference-group theory.  [27]   Influences of reference group theory on the possession and brand of fashion goods: Reference group influence has been treated as a multinational construct based on the assumption that influence can occur for different motivational reasons. The two types of social influence systems are: Normative social influence: it is the desire to confirm to the expectations of another person or group.  [28]   Informational social influence: it is an influence to accept information obtained from another as evidence about reality.  [29]   Influences of reference group theory are: Influence on marketing studies Influence on the attitudes of those individuals who apply it as a reference point for evaluating their own fashion.  [30]   Influence on consumers evaluation, aspirations, or behavior  [31]   Influence on product selection, brand evaluation and choice, brand loyalty, and perceptions of product quality. Reference groups can be critical source of brand meaning. Consumers use reference group as a source of information for adopting fashion. Consumers may form self brand connections to the brands used by reference groups to which they belong. Consumer may avoid associations derived from groups to which reference groups do not belong. Task 4 Problem statement: Based on where Freeway Fashions are positioned in the market, what forms of market research would you recommend they use in order to stay up to date with cutting edge fashion trends? How you would derive your customer sample frame(s) and what might they be asked? How would you deal with trade and retail opinion? What forms of additional non customer research would you recommend to the company? Should Delphi method type research techniques be consider? Research method for freeway fashion Ltd: Freeway fashion ltd was born in September 2007.freeway fashion designed and manufactured David Holloways designs for sale at a range of specialist high and retail outlets and also created designs for mid market outlets on a commission basis. The economic regression began to affect the fashion industry and Davids second year was no lucrative as first years. The two reasons for declined the profit are people were more careful in their purchase and Davids design was attracting only a different types of people. From the above evaluation of positioned market of Freeway Fashion ltd, I have to recommend following research method for this fashion company to stay up to date with cutting edge fashion trends. Consumer researchers today use two different types of research methodology: Quantitative research: It is descriptive in nature and is used to by researchers to understand the effects of various promotional inputs on the consumer, thus enabling researchers to predict the consumer behaviour.  [32]  Freeway fashion ltd enable to predict the consumer demand by using quantitative research method. This method consists of: experiments, survey techniques, and observation Qualitative method: Qualitative research method includes depth interview, focus group, metaphor analysis, collage research and projective techniques. Freeway fashion ltd administer this techniques by highly trained interviewer. This method helps to find out new ideas, develop promotional strategy.  [34]   The major steps in the consumer market research include  [35]   Define the objectives of research: it is first and difficult step for Freeway Fashion ltd to carefully design the objective. Objectives help to define the type and level of information needed.  [36]   To segment the market for Freeway Fashion ltd offerings To assess consumers attitude towards this organisation services and quality Collecting secondary data: secondary data includes both external and internal data. It can be obtained cheaply. Freeway fashion ltd should collect the data from buyer and also from external fashion consumer market. The sources of secondary data: Internal sources Governmental sources Periodicals, magazines, books Commercial data Designing primary research: if Freeway fashion ltd needs descriptive information then it undertakes quantitative method. If this organisation needs new ideas such as positioning or repositioning of fashion clothing then it undertakes qualitative research.  [

The Round, Flat, and Stock Characters of Rip Van Winkle :: Rip Van Winkle Essays

One particular criterion character effectively supports the central idea in â€Å"Rip Van Winkle† by Washington Irving. The character's type develops with the personality development throughout the story. Three types of characters: round, flat, and stock, appear in most stories. The round character displays a fully developed personality and full emotions. Flat characters, also known as supporting characters, do not develop fully or express complex emotions. A stock character, also known as a stereotype, fits an established characterization from real life or literature. With these three types of characters leading the reader through the story, the reader learns the events taking place as well as the changes in the character’s lives. The author keeps the reader informed of the changes affecting the characters throughout the narrative through style. When a character undergoes a fundamental change in nature or personality during the story, the character has dynamic style. H owever, a character without change defines a static character. Although all characters have a style and type sometimes understanding the differences appears complicated. A chart often helps establish a better understanding of character type and style.    The author uses one main character, at most, two; only the protagonist and the antagonist exist as major characters. â€Å"Rip Van Winkle†, Washington Irving uses one main character to play both the role of the protagonist and the antagonist. In paragraph three lines, six and seven, the reader meets the protagonist. â€Å"†¦a simple good-natured fellow of the name of Rip Van Winkle† In paragraphs five and nine, lines one and two, and one and four, respectively, the reader encounters the antagonist. â€Å"The great error in Rip’s composition was an insuperable aversion for all kinds of labor.† â€Å"†¦Rip would rather starve on a penny than work for a pound.† Even though, in both cases where the reader encounters Rip Van Winkle, Rip only counts as one main character. Characterization occurs when the author draws an overall picture of the characters. Characterization happens in two ways in literature, by description and personality. The auth or uses the words a story to describe a character or imply the appearance of the characters through the text of the story. Introducing the personality of the character to the reader in words give or describe the personality of the characters or the words used imply certain things about the character. The protagonist in â€Å"Rip Van Winkle† the reader first meets in paragraph three, lines seven and eight, â€Å"†¦ a simple good-natured fellow of the name of Rip Van Winkle.